Last week I shared a little history of Wally the Beerman and how successful he has become because of his attitude and doing what he loved. Wow…am I ever the kiss of a business going in the hopper! As most of you know, Wally was caught last week selling to a minor at Target Field and since then has been banned from the stadium. Now it really doesn’t matter what you think of this, right or wrong, he did make a mistake. I have heard an interview with him, and he admits he made a mistake. He has never been caught before and vows to never make the same mistake again.
We all make mistakes from time to time, that’s called living. What’s really interesting about this story is the outrage that many fans had. “He was set up?” “Doesn’t the police department have anything better to do?” Sports radio, talk radio and the newspapers were filled with people saying how much they support Wally.
What Wally has managed to do over the years is to create Raving Fans! (Peter Drucker-Create a Customer) He has so much support that even though he made a mistake, not many people faulted him for it. Forgiveness was instant.
Over the years, Wally has treated all of his customers with the same respect, smile, and attitude that has made him a fan favorite! He even has his own baseball cards…marketing baby!
And now that he has been banned from Target Field, should we all feel sorry for what could have been. Nope! Because Wally has the support that he has, he was quickly hired by a tavern just across the street from the stadium. Where he will once again be serving his fans, passing out his baseball card, and doing what he loves.
My bet…he sells more beer than he ever has before and continues to build the raving fans that will follow him wherever he goes.
My challenge for each of us is to try and build that same level of allegiance. To build a base under each of us that is so solid that no matter what happens in one of our transactions…we will always have a loyal base. That no matter what happens in the market…that we will always have a loyal base!
So while bad things can sometimes happen…don’t dwell too long. You might miss the next opportunity!