This Week’s Rant – a visit to the book store

Wandered into my favorite book store, just to look around for what’s new.  What used to be the “business section” is now vast and has its own sections within the section. Markings are now ‘management’; ‘business leaders’ (self-absorbed autobiographies which should be entitled – “Things I’ve done because I’m the smartest guy in the room”); ‘leadership’; ‘marketing’, etc.  But a section called ‘New Business Trends’ caught my eye; why?, because the shelves were full of books, and thick ones too, on “Social Media”.  Whole bunches of them.


 With a slight irreverence in my tone, let me conjecture with you that the reason they are prolific is because nobody’s really quite sure if social media is  working, and if so how to effectively employ it. Blogs? Video? You Tube? Facebook? Twitter? Four Square?  Well, clearly it’s here and we can’t (and shouldn’t) deny it.  But experimenting with it… in your style is important.  Just as the internet and a sexy website aren’t “all in” by themselves, integrating parts of that exposure into your whole branding/marketing/prospecting program does make sense.  A recent article about the 3 French firms – a luxury goods maker, a subsidiary of Nestle’s food and a web-based high-end products developer – make a point of putting “social” back into all of this meaning, we have to continue ‘talking’ to people… live (and in person, too).  “Even when we’re obsessed with social networking, and trying to amass followers, the deepest relationships between businesses and customers continue to be formed offline, where they are better able to engage in true dialogue!”

Ahhhhh … music to my ears! But in an era where innovation is such a key part of leadership, shouldn’t we accept that being open to it is key?


~ “I can’t understand why people are frightened of new ideas. I’m frightened of the old ones”. John Cage

~ “To be an innovator, you can’t be worried about making mistakes.” Julius Erving

~ “If I’d asked my customers what they wanted, they’d have said a faster horse”. Henry Ford

and this one, because I just really like it >

~ “Discovery consists of seeing what everybody has seen and thinking what nobody has thought. Albert Szent-Gyorgyi

With all the possibilities at our disposal these days in electronic media, let’s keep the basics in perspective, too.  And have a courageous weekend!


About Lance Berwald, Coldwell Banker Burnet

I am a real estate aspirant and scholar. Always seeking to learn more about an every changing world and industry. Come and seek the truth about life, real estate and what motivates us each and every day!
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One Response to This Week’s Rant – a visit to the book store

  1. Betty Morris says:

    Thank you for hosting the social media class in your office. I learned a lot of interesting stuff, but still need to learn more. I like your comments. I too believe that it is so important to keep those face to face contacts with friends, coworkers, and members of our communities in the forefront. There is so much to be said for a smile and a handshake. Betty Morris

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