“Success is how high you bounce when you hit bottom.”

~ George S. Patton


Recently I drove up to Fargo, North Dakota. My old college coach was retiring. The reason I bring this up is quite simple: He was a great communicator. We as players and students always knew where we stood with Coach Inniger. He created expectations for all of us. Set the ground rules and expected us to do our part and play our role. We didn’t necessarily like what he always told us…(hmm…sounds like to me a real estate situation too. How many times do we have to speak clearly about the value of a clients home etc…) but we dealt with it.

I wonder, if we consistently do a good job of communicating with our clients? Do we listen to them and hear what their needs and desires actually are? Do we take notes? Do we repeat back what we have heard them say? Do we communicate in a method that they prefer? Do we get it in writing? Do we set ground rules and expectations of our clients? Or do we just let them run the show?

Wouldn’t life and our business be simpler, if we did take control of the relationship, set the rules and communicated with our folks consistently? After all, I have NEVER received a complaint from an agent’s client, for controlling the situation and being a great listener and communicator. Like Coach Inniger.


About Lance Berwald, Coldwell Banker Burnet

I am a real estate aspirant and scholar. Always seeking to learn more about an every changing world and industry. Come and seek the truth about life, real estate and what motivates us each and every day!
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