“You know, Willie Wonka said it best: we are the makers of dreams, the dreamers of dreams.”
~ Herb Brooks
Do you have a Strategy?
A generation that’s 90 million strong, Milennials (or Generation Y) form the largest demographic in the nation’s history – even larger than the Baby Boomers. Now that the oldest are in their early 30s, they’re preparing for home ownership.
Generation Y has yet to enter the housing market en masse. They’re slow to move out of their parents’ houses and slow to get married. Student debt and a tough job market have burdened them.
Milennial unemployment rate of 10% is two points higher than the US average rate of 7.7%.
The pent-up demand, however, is starting to surface, spurred by rents that exceed mortgage payments.
More than half the Milennials who bought homes in 2012 said the main reason they did so was to invest and build equity.
Perhaps some thought and time should be spent on how you can reach out to this group. It’s a ‘pot of gold at the end of the rainbow’.
Thanks for allowing me to rant…
“Great moments are born from great opportunities.”