“Don’t tell your problems to people: eighty percent don’t care; and the other twenty percent are glad you have them.”
~ Lou Holtz
Many of the biggest innovations in business involve doing more with less. A removal of something. Addition by subtraction, if you will.
Examples: Less time (Domino’s Pizza), less hassle (Google), less money (Wal Mart), and less frustration (FedEx).
When you remove unwanted things, and make life simpler and easier for people, they will reward you by becoming your customers. The classic example is anything Apple vs. anything from Microsoft. Think of Apple Pages vs. Microsoft Word…an iPod vs. Zune…a MacBook vs. a Windows laptop…you get the idea. With Apple, you push a button and it works. With Microsoft, you must first find the button, then push it, download a driver, download a java update, scan for viruses, restart, etc.
So, the next time you’re tempted to create a “new product” (marketing plan) or service with all the bells and whistles, stop. Think less. It could be worth more.
The moral here: Do Less, But Do It Better!
Thanks for allowing me to rant…