I thought I would share a recent piece by a friend of mine. I can’t take the credit for this ditty. (I wish I could).
What’s a good way to quickly “warm up” cold prospects in your business and turn them into new clients?
Send a message that’s impossible to ignore
Here’s Exhibit A in my arsenal of tools to do just that – a message in a bottle.
Twice in the last few weeks, I’ve mailed it to potential clients who once seemed eager to hire me, but had fallen silent.
Rather than send them an email after email, hoping for a response, I spent a few minutes writing a relevant letter and shipped it out in a bottle, like the one above.
In both cases, response from those cold prospects came the same day – Let’s talk! And resulting revenue was in the mid four figures.
Why does this work? Lots of reasons:
- Unlike an email, you canNOT delete a message in a bottle. You MUST open and read it.
- Big, lumpy mail like this canNOT go anywhere but the top of the pile. As a result, it likely gets opened first…by someone wearing a grin.
- Rather than claim to prospects that I can write sales letters that get opened and read, I prove it to them. In spades.
So, yeah, this works. Four figures are a nice ROI on a bottle and postage that costs less than four bucks.
Now, you may not have access to the dozens of direct-mail tools at my disposal. After all, I am a professional copywriter. Getting my letters opened, read, and responded to is how I earn a living.
But you can adopt this idea in your business. If you have high-value leads that have gone cold, spend a few minutes and dollars to send them a message that’s impossible to ignore. The response could warm your heart.
Thanks, Kevin Donlin for the rant!…