“The Goal of a Business is to Create a Customer”
Here are some tips to make writing thank you letters and cards easier and hopefully, a regular part of your business routine.
Get All Contact Information
Typically agents hand out business cards sometime during the listing interview. Don’t be shy and ask for their business cards or enquire if ALL of your current information is correct. If you meet with more than one person in an interview, make sure to get everyone’s card and information, just in case someone doesn’t have a card handy. You should have the majority of all of their contact information, based on the ‘pre-listing’ phone interview. But it’s always worthwhile to make sure that all of your contact information is correct. (Emails, phone numbers, Facebook, Twitter handle, other addresses, attorney’s information etc…)
Take Good Notes
Before the actual appointment and during. Listen carefully to the interviewer/s and you’ll find out not only about the house/job but some of their concerns. You may also find out about common interests through listening or through observation of home spaces if you get a tour. These visual and verbal cues give you something to write about as a connection to the homeowner/s.
Have Supplies Ready Before the Interview
As soon as you start looking for business, you should purchase the following items for thank you letters – Thank You notes, a good pen, stamps and personalized address labels. Yes, these notes are most meaningful when hand-written, although they can be word-processed if you feel your handwriting isn’t readable. Think about the impact a hand-addressed envelope and note will make in this age of easy and often overwhelming electronic communication. An unusual size envelope holds the promise of something other than bills or work in an home environment.
Write Your Notes Right Away
Once you get home or back to the office from an interview, sit down for about half an hour to write out your thank you letter. Use your interview notes to help with the process. Address the envelopes, put on your mailing labels and stamps and then get them out to a mailbox.
Show Gratitude for the Listing Opportunity
Your first lines should be thanking the homeowner/s for his/her time on the day of the interview. Mention something you appreciated learning about the home or them. For example, “Dear Ms. Smith, I appreciated the opportunity to meet with you about the sale of your home. Now that I understand more clearly your motivation, I believe that I can make a positive contribution.”
(Next: Yes, it is a Sales Tool!)
Thanks for allowing me to rant…
“One thing I never want to be accused of is not working.”