An Attitude of Gratitude (part 3)

don shula green polo“Success is not forever and failure isn’t fatal.”
~Don Shula

Continue Your Sales Pitch
A thank you letter can also briefly summarize again the reasons you would be a good fit for the homeowners. For example, you could list three key accomplishments or skills that make you stand out. If you forgot to mention something important in your interview, there’s still time to make the pitch. Write something like “one thing I forgot to mention is that I…

Show Gratitude Again
At the close of your letter, thank the customer again for meeting with you and express interest in the position. For example, “Once again, I truly enjoyed meeting with you and I hope that I will have the opportunity to design a personalized marketing strategy for the Smith Family.”

If You Don’t Get the Job
As I wrote earlier, a thank you letter does not guarantee that you will get the listing but it does show your gratitude for the opportunity. If you are turned down for a job, I recommend that you send another thank you letter- remember the attitude of gratitude. Thank the homeowner again for the opportunity to interview and say that you hope to be considered for other opportunities that may come along or if they change their mind. Most people don’t even send initial thank you letters so it’s very unlikely that people send them after rejections, but the person who does shows that he/she is very gracious in handling rejection. That could impress the person enough that your information could be forwarded to their circle of friends. Or if something goes wrong with the first agent, you might be the one they call back.

Who shows gratitude throughout will ultimately find multiple customers to work with because people will want to help and work with those who have an attitude of gratitude.


Thanks for allowing me to rant….


About Lance Berwald, Coldwell Banker Burnet

I am a real estate aspirant and scholar. Always seeking to learn more about an every changing world and industry. Come and seek the truth about life, real estate and what motivates us each and every day!
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